What is SEO and how does it work | Why SEO is so important for Websites?

What is SEO?

SEO in simple terms is a process of implementing certain techniques on a website to improve its visibility for relevant keywords in top pages of search engines. SEO means Search Engine Optimization it is a methodology of strategies and technical, analytical, and creative process to improve positions in organic search results or improve the visibility of a website search engine. On-page SEO, Off-page SEO, Website structure, Keyword density in content, Content, Back Links, Domain Authority.

There are 3-Types of SEO

1. Whitehat optimization:
2. Blackhat optimization:
3. Greyhat optimization:

How SEO Works?

• Search Engines rank website based on several factors-content, Keywords, Links
• The website needs to be optimized to meet such factors
• Focus more on the content that satisfies and meets user requirements

SEO works on 2 factors:

1. Meet Search Engines Guidelines
2. Beneficial information on the website for the users

When these factors are met the website will rank and do well

what is the website, in which industry it belongs to, what is niches of website, how is the website looks like, in terms of user experience, in terms of interface, in terms of keywords, in terms of quality content? in terms of links, these are somehow the factor that Google takes into consideration when raking a website. but the most important part is the content, keywords, and links these are extremely important as per as ranking of the website.

Meet Search Engines Guidelines

Google and Yahoo, Bing, Baidu, Duckduckgo And many more search engines provide guidelines for how good the website looks like and what is the factor you need to take into consideration optimization of website, what are good and best practices that you need to implement on the website in terms of SEO. just follow the guideline provided by google particularly your website will boost SEO. Then factor in SEO is to Optimize the Website in terms of content, in terms of images, in terms of meta tag, more high quality, or content you have it boost in ranking.

Beneficial information on the website for the users

Provide beneficial content to the user. provide a solution to the user, provide services to the user that benefits to the user, as long as you provide high-quality content to your website the traffic comes to your website and follow the guideline of search engine. just because you doing SEO it doesn't mean it provides traffic to your website, traffic comes when user find the benefits or contents on your website.

What is SEO in terms?

• Title tag
• Meta tag
• Meta Description
• Meta Keyword
• Heading
• Keyword Density
• Anchor text
• Traffic
• URL (Uniform Resource Locator)
• XML ​​Sitemap
• Sitemap (website map)
• Domain Keyword
• Index

Why SEO is so important for Websites?

When you have a website then the website needs traffic, Trafic works like an Oxygen for the websites when there is no traffic the website as good as dead. more the traffic is better so how you need to drive traffic so you can drive traffic by optimizing a website by increasing visibility of website across search engines that are the most factor and the fundamental formula of online business is  

Website=Trafic=Leads=Customers=Business

• Over 80% of the traffic comes from Search Engines
• Trafic works like oxygen for a website
• Websites need to be ranked high in Search Engines 
• SEO Helps in ranking high in Search Engines

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On pages SEO Vs OffPage SEO

• On-Page/On-Site Optimization
• Off-Page/Off-Site Optimization